The Operating System
for Modern Distribution
Give every retailer a direct digital connection to your business. Receive orders, expand market coverage, and manage your distribution operation from one connected platform.
REAL-WORLD VALIDATION
Born from Real Distribution Operations
LISTA was built, tested, and refined while operating real distribution networks across Egypt since 2019.
The platform evolved through thousands of retailer visits, monthly orders, sales routes, inventory movements, and operational decisions.
Every module was shaped by real operational challenges, not assumptions.
"Designed while managing real distribution complexity, not simulated workflows."
Retailers Reached
Monthly Orders Processed
Active SKUs Managed
of Product Categories
From Sales Visits to Digital Ordering
Let Retailers Order. Let Your Operation Deliver.
Move repeat orders to a direct digital channel while keeping the operation behind them connected.
Platform modules
One platform. Every distribution workflow.
Apps and tools for retailers, delivery teams, and the operation behind them.
B2B Ordering, App & Web Store
Give every retailer a direct digital channel to your business.
iOS & Android apps plus a full e-commerce website, branded as yours.
- Bulk ordering & reorder flows
- Promotions & loyalty rewards
- In-app & on-site product ads
- Order status and delivery updates
Delivery App
Manage deliveries from assignment to completion.
Access assigned delivery orders, use location tools, update delivery status, and capture delivery information from the field.
- Assigned orders & delivery details
- Maps & location support
- Delivery status updates
- Delivery information & confirmation
See the apps live
Walk through the retailer & driver apps
A guided 20-minute live demo on real distribution flows.
Back Office
A single dashboard for the entire operation.
A unified command center for orders, inventory, customers, warehouses, promotions and reporting. View orders, customers, inventory, deliveries and operational activity from one central dashboard.
- Live counters for orders, merchants & revenue
- Multi-warehouse inventory & catalog management
- Roles, permissions & activity logs
| Order # | Retailer | Value | Status |
|---|---|---|---|
| ORD-78451 | Al Madina Store | EGP 1,240.50 | Delivered |
| ORD-78450 | El Noor Market | EGP 850.75 | In Transit |
| ORD-78449 | Omega Retail | EGP 560.20 | Pending |
| ORD-78448 | Best Price Store | EGP 1,120.00 | Delivered |
Intelligence layer
One platform. Every workflow connected.
Lista connects the key workflows across your distribution operation, bringing orders, inventory, delivery, customers and commercial activity together in one platform.
Intelligence
Clear Insights for Better Decisions.
Bring your distribution data together to understand orders, customers, inventory, delivery and operational performance. Explore reports, track KPIs, and view activity across your distribution operation.
- Operational & Order Insights
- Inventory & Customer Visibility
- Filterable Reports with Operational KPIs
Powered by Lista Intelligence
See Lista in Action
See how Lista brings your distribution data together to support better decisions.
Distribution analytics
Make Better Decisions with Distribution Data
A clear operational view of your distribution network, from SKU velocity to retailer scoring, surfaced where decisions happen.
Enterprise features
Built for Modern Distribution.
Connect the systems, workflows and data behind your distribution operation in one platform.
Multi-warehouse management
Manage inventory across branches and warehouses.
Real-time synchronization
Keep orders and inventory connected across the platform.
Mobile delivery operations
Support delivery operations from the field.
ERP integration
Integration support for SAP, Oracle, Microsoft Dynamics, Odoo, NetSuite and custom APIs.
Role-based access
Granular permissions across markets and teams.
Smart promotions
Targeted offers by region and segment.
Live dashboards
Operational KPIs and reporting.
Operational insights
Operational data and reporting across your distribution network.
Live operational visibility
Understand orders, customers, inventory and operational performance.
Integration support for leading ERP systems.
ERP & system integration
Works With or Without an ERP
Start with Lista as a standalone platform or connect it with your existing ERP and business systems.
- 01. Start Without an ERP. Launch Lista as your digital distribution platform without an ERP.
- 02. Connect Your Existing ERP. Integrate Lista with your current business systems.
- 03. Keep Data Connected. Connect customers, products, pricing, inventory and orders across your systems.
- 04. Built to Grow. Expand your distribution operation while keeping your systems connected.
How it works
From Distribution Operations to a Connected Platform.
Connect
Connect your products, customers, inventory and existing business systems.
Activate
Give retailers a direct digital channel to browse products and place orders.
Orchestrate
Manage orders, inventory, fulfillment, delivery and commercial activities from one connected operation.
Intelligence
Use operational data and reporting to understand what is happening across your distribution network.
Trade marketing engine
Manage Pricing, Promotions and Retailer Engagement.
Manage pricing, promotions, customer segments, loyalty programs and retailer communications from one platform.
Smart price lists
Configure pricing structures for different customers, groups and commercial lists.
Classification-based pricing
Configure customer-specific pricing and commercial lists.
Flexible promotion engine
Configure promotions, offers and campaign rules for different commercial requirements.
Targeted by customer type
Create customer groups and apply relevant commercial offers and campaigns.
Geo-targeted campaigns
Configure promotions and commercial activities by customer and location where applicable.
SKU-level targeting
Configure product, category and brand promotions.
Promo codes
Create and manage promotional codes and track their use.
Star Program
Manage retailer points, rewards, vouchers and redemption rules.
One-tap notifications
Send notifications about prices, offers and product updates to retailers.
Campaign orchestration
Manage campaigns, promotions and notifications from one central platform.
Why Lista
Built for Distributors. Designed for Growth.
Built for distribution, not retrofitted
Built around the workflows and requirements of distribution operations.
Direct-to-retailer ordering at the core
Skip the marketplace middle layer. Your retailers order from you, on your terms.
Built for Distribution Operations
Roles, permissions, operational workflows and the infrastructure behind the distribution operation.
Composable and scalable
Adopt the modules you need. Scale across markets, warehouses, and channels.
Build the next era of your distribution business.
See how Lista helps you build a direct digital channel for retailers and connect the operation behind every order.